How Sarah Ng turned a shelf in her mother’s store to a thriving bespoke diamond business
Images: Daughters Diamonds “It was so scary. I was moving from earning a salary to this do-or-die business and it was really
GIA unveils new consumer marketing campaign
Image: first ad rolled out for the U.S. market. Photo courtesy GIA The Gemological Institute of America (GIA) is unveiling its first
De Beers brings back “A Diamond Is Forever” campaign
Image: De Beers ‘I Do’ advertising campaign De Beers is bringing back its classic “A Diamond Is Forever” slogan for a new
Zodiac jewelry with a unique twist
Image: Starlust Zodiac Jewelry Yes, this is another zodiac-themed jewelry collection. The well-established trend is still going strong. But at this point
Luminous Diamonds brand (Alrosa) promotes fluorescent diamonds
Image: Luminous Diamonds (Alrosa) Fluorescence—the soft glow a diamond emits when exposed to UV light—isn’t often emphasized in the marketing of diamonds
“Jewelry can capture market share from travel”
Jewelry can capture consumer dollars that would have otherwise been spent on travel and other experiences, De Beers found in its latest
De Beers probes the mood of the COVID-19 consumer
Consumers are looking for messages that provide “security” and “positivity” during these troubling times, De Beers chief executive officer Bruce Cleaver said
Diamond Producers Association is changing its name and strategy
Get ready for a whole new Diamond Producers Association — which, among other things, will no longer go by that name.
Millennials expect these 3 things from jewelers in 2020
Forty-five per cent of all diamond purchases in the world’s major markets are attributed to millennials, according to De Beers. They account
Super Smalls: Kids’ Jewelry Collections Designed for the Instagram Age
Image: Super Smalls The news circulated like wildfire among jewelry journalists and publicists a few months ago. Former Elle jewelry editor Maria