Luminous Diamonds brand (Alrosa) promotes fluorescent diamonds
Image: Luminous Diamonds (Alrosa) Fluorescence—the soft glow a diamond emits when exposed to UV light—isn’t often emphasized in the marketing of diamonds
Alrosa wants the trade to love fluorescent diamonds
There’s long been a talk of an industry prejudice against fluorescence—and while it’s not the kind of bigotry that gets people marching in the
Fluorescence – a curious issue in the diamond industry
The diamond industry has a complicated relationship with fluorescence.