Diamond Trade strikes back

Challenged by NGOs and the media, the natural diamond trade is increasingly pushing the sustainable development agenda.

Diamond Trade strikes back2021-01-29T13:58:58+00:00

Luminous Diamonds brand (Alrosa) promotes fluorescent diamonds

Image: Luminous Diamonds (Alrosa) Fluorescence—the soft glow a diamond emits when exposed to UV light—isn’t often emphasized in the marketing of diamonds

Luminous Diamonds brand (Alrosa) promotes fluorescent diamonds2020-12-27T15:35:45+00:00

Alrosa invites U.S. jewelers to B2B trading platform

Image: Alrosa b2b trading platform In the age of a pandemic where jewelry trade shows around the world have been indefinitely put

Alrosa invites U.S. jewelers to B2B trading platform2020-10-03T16:13:42+00:00

Aren’t diamonds supposed to be forever?

It’s a crisis in diamond country. Demand has collapsed, while long-term contracts are bulging the vaults with unsold rough diamonds. As a

Aren’t diamonds supposed to be forever?2020-06-30T17:09:52+00:00

Alrosa wants the trade to love fluorescent diamonds

There’s long been a talk of an industry prejudice against fluorescence—and while it’s not the kind of bigotry that gets people marching in the

Alrosa wants the trade to love fluorescent diamonds2020-05-30T16:36:25+00:00
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