De Beers reveals growing synthetics demand
Nearly half of US consumers would seriously consider acquiring lab-grown diamonds, believing them to be a fun, fashionable and lower-priced alternative to
De Beers creates a dazzling, faceted customer experience
Choosing a piece of diamond jewelry for a loved one – especially an engagement ring – is a romantic and very personal
De Beers to seek sightholders’ polished data
De Beers is embarking on a tracking program for the diamonds it supplies to sightholders, as the miner seeks to enhance its
Diamonds: a symbol of love, but also a potential investment
Alternative investments are firmly on the rise. Gold and silver have been on the rise as as investments, but you also hear
Diamond Trade strikes back
Challenged by NGOs and the media, the natural diamond trade is increasingly pushing the sustainable development agenda.
Diamond trade is roaring back thanks to stuck-at-home shoppers
The global diamond trade spent years in the doldrums, only to be crippled by the pandemic just as things started looking up.
Botswana and diamond giant De Beers extend agreement for another year
Covid-19 also turned the diamond trade upside down in 2020. That’s why De Beers and the state of Botswana are giving themselves
De Beers: ‘Demand for diamonds is back on the rise’.
Consumer interest in diamonds has again reached a higher level during the past quarter. After months of modest sales, the approaching holidays
De Beers September sales soar 57%
De Beers has registered its highest sales total since January, as rough demand has improved ahead of the fourth-quarter holiday season.
De Beers probes the mood of the COVID-19 consumer
Consumers are looking for messages that provide “security” and “positivity” during these troubling times, De Beers chief executive officer Bruce Cleaver said