First Lady of Botswana speaks at JCK Luxury
image: First Lady of Botswana – Idexonline Neo Jane Masisi, First Lady of the Republic of Botswana, opened Forevermark’s annual breakfast at
Stephen Lussier about Forevermark and Lightbox
image Stephen Lussier – De Beers Group Stephen Lussier, senior manager of De Beers, who is now chairman of the new consumer
Lightbox Doing Its First Trunk Show, Los Angeles Pop-Up
Lightbox, De Beers’ much-talked-about lab-grown diamond brand, is continuing to make its presence felt in the non-digital world—with a trunk show this
Lightbox unveils plans for 2019
The Lightbox synthetic brand is now a reality. Steve Coe, its managing director, discusses the prospects of the project.
Forevermark Sales Increased in 2018
Image: Forevermark Sales of Forevermark jewelry rose 8% year on year in 2018, according to the brand’s owner, De Beers.
De Beers raises its production outlook
De Beers has raised its production forecast for 2018 and the following years as the mine anticipates strong demand from consumers.
De Beers Sales Rise After Diwali Break
De Beers sold $540 million of rough diamonds in its December cycle, buoyed by the return of Indian manufacturers from their seasonal
Indian Ad Campaigns Target Millennial Women
India’s diamond industry is ramping up its marketing campaigns before the Diwali holiday by appealing to young, independent female consumers.
Millennials and Gen Z Dominate Diamond Demand
The surge in the size of the millennials and Generation Z age groups has created key opportunities for the diamond industry, De
Lab diamonds Lightbox are not harmful to the sale of small goods, according to De Beers
"De Beers thinks that it's new Lightbox laboratory diamonds will not harm the sales of cheaper diamonds, which are mostly used in fashion jewelry,"