AI marketing for your jewelry business
In the ever-evolving world of digital marketing, leveraging artificial intelligence for AI marketing can significantly enhance your jewelry marketing efforts and help
Key principles from the Jewish Talmud relevant to modern management and marketing
The Jewish Talmud is a vast collection of Jewish laws, customs, and traditions that have been passed down through generations. While it
Meet The Future Rocks, the new Farfetch of lab grown diamond jewelry
Image: thefuturerocks.com The Future Rocks is the new online marketplace for lab grown diamond jewelry. The Hong Kong based company which launched
Lab-Grown Diamonds for free?
A vendor at the JCK show in Las Vegas offered 1 carat lab-grown diamonds at “100% back of Rapaport Price List.” You
Why Blue Nile’s rebirth sputtered
Image: Blue Nile When Bain Capital—along with Bow Street and Adama Partners—took Blue Nile private in 2017, it had grand plans of
GIA unveils new consumer marketing campaign
Image: first ad rolled out for the U.S. market. Photo courtesy GIA The Gemological Institute of America (GIA) is unveiling its first
De Beers brings back “A Diamond Is Forever” campaign
Image: De Beers ‘I Do’ advertising campaign De Beers is bringing back its classic “A Diamond Is Forever” slogan for a new
What jewelers will be talking about in 2021
It’s both comforting and depressing to realize that most people around the world feel exactly the same way about 2020: Thank. God.
Luminous Diamonds brand (Alrosa) promotes fluorescent diamonds
Image: Luminous Diamonds (Alrosa) Fluorescence—the soft glow a diamond emits when exposed to UV light—isn’t often emphasized in the marketing of diamonds
“Jewelry can capture market share from travel”
Jewelry can capture consumer dollars that would have otherwise been spent on travel and other experiences, De Beers found in its latest