Pandora renews brand to boost demand

Pandora is about to unveil a complete overhaul of its branding, as it wants to get back in touch with consumers after

Pandora renews brand to boost demand2019-09-16T10:39:15+00:00

Bridal Jewelry – Time for the Trade to Reengage with it

Why bridal jewelry? There’s a caveat that Stephen Lussier emphasizes when marketing diamonds to millennials as a symbol of love. The industry

Bridal Jewelry – Time for the Trade to Reengage with it2019-03-16T15:45:23+00:00

Retail in 2019 – The 10 Most Important Trends

From a sharpened customization to “social shopping”, retail is now finding more technological ways to meet the needs of buyers, showed ‘The

Retail in 2019 – The 10 Most Important Trends2019-09-16T10:39:20+00:00

Diamonds Are a Girl’s Best Friend Nets 50.000 USD

A brand-management company that owns the Marilyn Monroe estate has bought the trademark rights to the slogan Diamonds Are a Girl’s Best

Diamonds Are a Girl’s Best Friend Nets 50.000 USD2019-09-16T10:39:20+00:00

Why You Should Discount Discounting

Resisting the urge to offer bargains and discount can help you stop surviving competitive pricing and start thriving.

Why You Should Discount Discounting2019-09-16T10:39:23+00:00

Diamond industry too late to adjust?

At the time when the diamond industry ‘A Diamond is Forever’ was at its peak, consumers were very sensitive to slogans and

Diamond industry too late to adjust?2019-09-16T10:39:23+00:00

DPA Eyes Chinese Millennial Market

The Diamond Producers Association (DPA) unveiled its China marketing program at the recent Hong Kong International Jewellery Show, as it plans to

DPA Eyes Chinese Millennial Market2019-09-16T10:39:27+00:00
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