Diamond Producers Association is changing its name and strategy
Get ready for a whole new Diamond Producers Association — which, among other things, will no longer go by that name.
Get ready for a whole new Diamond Producers Association — which, among other things, will no longer go by that name.
Pandora is about to unveil a complete overhaul of its branding, as it wants to get back in touch with consumers after
Why bridal jewelry? There’s a caveat that Stephen Lussier emphasizes when marketing diamonds to millennials as a symbol of love. The industry
Millennial consumers can be divided up into three main segments…
From a sharpened customization to “social shopping”, retail is now finding more technological ways to meet the needs of buyers, showed ‘The
A brand-management company that owns the Marilyn Monroe estate has bought the trademark rights to the slogan Diamonds Are a Girl’s Best
Resisting the urge to offer bargains and discount can help you stop surviving competitive pricing and start thriving.
At the time when the diamond industry ‘A Diamond is Forever’ was at its peak, consumers were very sensitive to slogans and
The Diamond Producers Association (DPA) unveiled its China marketing program at the recent Hong Kong International Jewellery Show, as it plans to