Meet The Future Rocks, the new Farfetch of lab grown diamond jewelry
Image: thefuturerocks.com The Future Rocks is the new online marketplace for lab grown diamond jewelry. The Hong Kong based company which launched
Young people like diamonds
Milllenials and Generation Z consumers – young people – have a taste for diamond jewelry, says a new survey from the Natural
Millennials expect these 3 things from jewelers in 2020
Forty-five per cent of all diamond purchases in the world’s major markets are attributed to millennials, according to De Beers. They account
Stability of spending on the engagement ring at $5,000
The price that millennia are willing to pay for an engagement ring has remained stable over the past three years, although they
The Three Global Tribes of Jewelry
Millennial consumers can be divided up into three main segments…
Indian Ad Campaigns Target Millennial Women
India’s diamond industry is ramping up its marketing campaigns before the Diwali holiday by appealing to young, independent female consumers.
Millennials and Gen Z Dominate Diamond Demand
The surge in the size of the millennials and Generation Z age groups has created key opportunities for the diamond industry, De