The holiday season in the United States has had a record debut, according to Black Friday and Cyber Monday sales figures. A record $ 6.22 billion was spent on Black Friday, according to Adobe Analytics, which tracks sales of 80 US retailers among the top 100.
This figure is 24% higher than the $ 5.03 billion spent during Black Friday in 2017.
Adobe expects customers to spend an additional $ 7.8 billion on Cyber Monday’s offerings, making it the largest online shopping day in US history.
This would be a huge increase over the 18% of 2017, set by Adobe Analytics, and would make Monday, November 26th the biggest online shopping day in US history.
Thanksgiving day would be estimated at $ 3.7 billion.
The strength of the US economy is seen as a strong stimulus for the retail industry.
“Black Friday has launched the holiday shopping season with great fanfare, supported by positive consumer sentiment and great retail offerings,” said Tom McGee, CEO of the International Council. of Shopping Centers (ICSC).
“When consumers think of Thanksgiving weekends or Cyber Monday, they imagine great brands and great deals. An omni-channel experience comes to cap it all. To capitalize on this, retailers rely more on experience and advertising. So far, the results have been impressive.”
About 151 million people reportedly went to a shop or mall over the weekend, according to the ICSC, and spent an average of $ 222.70 each for Thanksgiving Day and Black Friday.
Nearly 164 million Americans bought during the five days between Thanksgiving and Cyber Monday, according to an estimate by the Retail Federation Nation. In addition, this crucial shopping period kicks off what is expected to be a record shopping season, with $ 720.89 billion expected to be spent between November and December.