Image: Maasmechelen Village
Through a brilliant but welcoming pop-up shop and a small museum, the luxury shopping village outlet Maasmechelen Village brings the most precious gemstones into its shopping experience, providing a better understanding of the world of gemstones and precious stones, allowing you to acquire a diamond easily, be it set or not …
Pushing the door of a jewelry shop to admire, learn about diamonds or acquire one … a gesture that intimidates a lot of people, right? The world of luxury can be scary, but diamonds are everyone’s best friend …
Therefore it was necessary to find a bridge to access the most popular and brightest stones. This has now been built by Maasmechelen Village. The shopping village, which has many luxury brands on its site, has started a collaboration with diamond experts from the Antwerp World Diamond Center and HRD Antwerp in this regard. This has led to a diamond themed pop-up for those who want to shop, as well as to a museum that allows one to discover diamonds differently.
Diving in the Antwerp of yesteryear
An experience that will allow anyone to buy unset diamonds delivered with a unique certificate or fine jewelry pieces. But also to know diamonds better: how they were formed, where they come from, how the diamond bourses work and what the most extraordinary jewels created around these precious stones are.
A great dive in Antwerp at the time, which evokes the story of the sisters Reyns, diamond women of the eighteenth century and real pioneers of the field at that time!
From 100 to … 100 million euro
More practically, this Diamond Experience will offer the opportunity to talk to experts at Untold who can make a custom setting for you. Exclusive collections of brands like Scintilla Monaco will also be presented. More than 1000 diamonds ranging from 0.10 to 10 carats and a value of 100 to 100 million euros will be presented by gem specialists, men and women called “lapidaries”!
This event takes place in the wake of the opening of the Antwerp Home of Diamonds (DIVA) museum, which opened in May to provide an interactive and valuable account of the history of diamonds, jewelry and silverware in the world capital of the diamond trade.
And the whole history of diamonds
Sunday, June 10 at 3:30 pm, Philip Stroobants, vice president of De Beers (the diamond conglomerate) is present at Maasmechelen Village to present “Diamonds from Mine to Finger”, the whole history, evolution, work and the steps taken around the diamond from the mine to the finished jewel. The following Sunday, June 17, it is Katrien De Corte, who will present the diamond gemology from 11 to 14h.
>> Diamond Experience, pop-up, museum and events until August 4th at Maasmechelen Village