Tiffany & Co, Swarovski and Pandora are the preferred jewelry brands of the wealthiest immigrants in the United States, according to a survey by MVI Marketing.
The study’s authors asked 702 American consumers of Asian, Hispanic and Latino origin, whose household has an annual income of $ 80,000 or more, to name the three jewelry brands they own. Tiffany arrived first – 42% of consumers surveyed said they owned some of their jewelry – followed by Swarovski with 33% and Pandora with 32%.
When MVI asked them for the three brands of jewelry they would prefer to receive as a gift, some 44% chose Tiffany. Cartier was in second place, with 30% of the votes, while Gucci products got 28%.
Tiffany was also among the top five picks of all luxury fashion brands, mentioned by 14%, followed by Gucci, Louis Vuitton, Chanel and Cartier.
Jewelry was the third most expensive item that these people were most likely to buy, after handbags and clothing, according to MVI’s report, which examines the purchasing power of immigrants with incomes above average.
“This segment of the population is sophisticated, smart and quickly becoming an important segment among US luxury consumers,” the report said.
These consumers, whom MVI calls “future-oriented immigrants,” are the most likely to use their cell phones to purchase trips and spa treatments, but enjoy real-life experiences in fashion and jewelry shopping. added the report.
