On 3 July, internet retailer NET-A-PORTER EIP Privé, launched a website that can only be visited by invitation and that will offer high-end jewellery and watch brands.

Among the brands considered are Boehmer and Bassenge, Piaget, Boghossian, Bayco, Nadia Morgenthaler and Giampiero Bodino.

According to a press release, the new site aims to “bring back the experience of private jewellery shops into the digital sphere” and offer a dedicated “personal shopper“.

EIP Privé will also offer personalised services, such as adaptations, tailor-made requests and the acquisition of unique items. It promises “safe collection and delivery of the goods by hand”.

Later this year, the site plans to include watches and men’s items, in collaboration with its sister site within NET-A-PORTER, Mr. Porter.

Last year the internet retailer had reserved part of their site for jewellery and watches, with more than 40 brands. Designer Martin Katz had talked about his sales experience on the site.

In June, the company launched Net Sustain, a website dedicated to luxury brands, including jewelers, that ensure sustainable development.

More about Net-a-Porter

Since its launch in June 2000, NET-A-PORTER has delivered fantastic fashion for stunning women. With over 800 of the world’s most coveted design brands, including Gucci, Chloe, Balenciaga, Saint Laurent, Isabel Marant, Prada and Stella McCartney, 200 specialist beauty brands and newcomers to the site three times a week, NET-A-PORTER is the world’s largest luxury fashion destination.

As a pioneer in innovation, NET-A-PORTER delivers the ultimate constellation of product and content through its websites, shopping apps and the world of PORTER. NET-A-PORTER reaches a monthly audience of more than 6 million people through a global multichannel ecosystem and offers a seamless shopping experience on mobile, tablet and desktop level.

NET-A-PORTER also provides unparalleled customer service, with express delivery to more than 170 countries worldwide (including same-day delivery in Manhattan, London and Hong Kong, plus next-day delivery in the UK, USA, Germany, France, Australia and Singapore), luxurious packaging, easy returns and multilingual Customer Care and Personal Shopping teams available 24 hours a day, 365 days a year.