The global jewelery industry is focused on a new Japanese innovation – diamonds produced in the lab that are chemically, physically and optically identical to natural diamonds. Who is Pure Diamond Lab?

Pure Diamond Lab, a Japanese company, is able to cultivate diamonds whose qualities are identical to those of natural diamonds and which are therefore certifiable by the GIA (Gemological Institution of America). These diamonds are cultivated in a controlled environment of the company’s laboratories using pure carbon material, resulting in a line of “flawless” diamonds grown in the laboratory, with superior optical properties to natural diamonds.

These diamonds can be grown in a broad spectrum of colors including those that do not exist in nature, which could for example instantly upset the market for rare red and blue diamonds. De Beers Jewelry, a jewelry manufacturer with a 30% share of the global diamond market, has already recognized the technology and incorporated laboratory-grown diamonds into its latest collections.

A major distinguishing factor that differentiates Pure Diamond Co. Ltd. of its competitors is its development of a blockchain technology for the diamond market. Information on the cultivation, refinement and evaluation of the diamond grown in the laboratory is collected and digitized to create a profile available to the end consumer, increasing transparency and optimizing the retail experience.

Incidentally, Pure Diamond Blockchain’s Chief Technology Officer, Junma Kawasaki, is the well-known “White Hat” hacker who solved the hack of the $ 500 million NEM Coincheck in January. Mr. Kawasaki believes that the Pure Diamond Blockchain development project is “the correct way to use blockchains,” and Pure Diamond Lab producer Hideyuki Abe adds that technology “attributes a story to every diamond.”

Diamonds grown in the laboratory such as those grown by Pure Diamond Lab are also transforming the global diamond industry to make it more sustainable and ethical. Diamond culture in the laboratory reduces the pressure of demand on diamond mines that pose a threat to the environment. Pure Diamond blockchain technology also avoids the distribution of “conflict diamonds”, that is, diamonds mined in war zones and sold to finance more conflicts.

In order to roll-out this laboratory diamond project, the company plans to use the Pure Diamond Coin (PDC) ICO, a cryptocurrency obtained by Pure Diamond Farm Singapore, to finance equipment and R & D, investing according to some sources two thirds of the absolute cap assessed at 200 million USD. Moreover, the company is currently in the final stage of intellectual property registration, which should further strengthen its position in the diamond grown in the laboratory industry. The goal is to change the future of the diamond industry step by step, making Pure Diamond Blockchain an exciting project to watch.