Image: Serena Williams Jewelry logo

Sales of Serena Williams Jewelry’s latest diamond jewelry collection, Unstoppable Brilliance, will benefit a national fund that helps rebuild Black-owned small businesses.

An unnamed percentage of the collection’s proceeds will benefit the Accion Opportunity Fund, which provides access to affordable credit options for small business owners.

The new series of low-key chic diamond-and-enamel necklaces riffs off the brand’s successful Brilliance diamond jewelry collection, which debuted last year and also benefited the Accion Opportunity Fund.

Unstoppable Brilliance is composed of four reversible toggle necklaces rendered in 14k gold vermeil with baguette-cut diamonds and enamel accents. Its open-circle design symbolizes “endless strength and resilience,” according to a brand statement. The word Unstoppable is inscribed on one side of the circle, while the other side glitters with 12 diamonds set in ceramic enamel in a choice of four colors: white, black, pink, and orange.

Accion Opportunity Fund CEO Luz Urrutia said in the same statement, “We are so grateful for the contribution Serena Williams has provided. It enables us to continue supporting Black entrepreneurs with loans and coaching, as we emerge from the devastating blows of COVID-19. She inspires us all with her will to win, unstoppable passion and commitment.

Williams added, “I hope that this new collection will continue to help those Black-owned small businesses who have shown their unstoppable perseverance to succeed over the last year.”

About Serena Williams Jewellery

In 2019 tennis legend Serena Williams introduced her jewelry collection in collaboration with global diamond manufacturer K.P. Sanghvi. K.P. Sanghvi is one of the world’s leading diamond and diamond jewelry manufacturers, established over 50 years ago.

The collection includes ethically sourced and conflict-free diamond pieces. The collection also features necklaces, bracelets, rings and earrings and has over 70 essential pieces.

Williams is a multiple grandslam winner and has won all grandslam tournaments in singles at least three times. She captured a total of 23 grandslam titles in singles (the Australian Open seven times, Roland Garros three times, Wimbledon seven times and the US Open six times): a record in the open era.
Despite this record, she has not achieved a grand slam: winning all four grand slam tournaments in one calendar year. However, she did win all four grand slam tournaments consecutively twice, but spread over two calendar years. Williams has called this a “Serena slam.”